Administrate, the software-as-a-service firm used by training companies and departments, has opened a Middle East and North Africa (MENA) office in Beirut.
Based in the city’s digital district, already home to a growing cohort of international tech startups, Administrate is the first Scottish startup to open a regional office in Lebanon.
As the company’s MENA headquarters, it is the second international office opened by Administrate this year, following the US in April. It is in response to increased client activity in the region and as part of the expansion an Arabic site was launched earlier this year.
Administrate’s software is used across the region by companies such as consultants PwC and training company Morgan International. They use it to “define, manage, report on and sustain” employee education and training.
The firm has appointed Bob Sabra, formerly head of digital business at Morgan International, to run the office.
John Peebles, chief executive of Administrate, said: “Our first customer was headquartered in Beirut and MENA is one of our fastest-growing markets so we’re delighted to finally have a presence in the region.
“Like Bozeman in the USA and Edinburgh here in Scotland, Beirut is a multicultural, beautiful city that boasts a vibrant local talent pool and shares our values.”