A web developer has revealed an unexpected benefit of GDPR; its potential to have megabytes-worth of tracking scripts removed from sites, making them much faster to load.
Marcel Freinbichler, an Austrian developer, looked at the sites of USA Today and The Verge, and the different ways they were approaching GDPR compliance. In both cases, significant time-savings are achieved as a result.
“Because of GDPR, USA Today decided to run a separate version of their website for EU users, which has all the tracking scripts and ads removed,” said Freinbichler. “The site seemed very fast, so I did a performance audit.
In the case of The Verge, which like most other sites instead asks visitors for consent, by not agreeing visitors can achieve similar results. “The Verge shows a tracking-consent message when visiting the site from the EU,” noted Freinbichler.
“Most people will click ‘I Accept’ to make it go away, but if you don’t and hide the message via CSS, you won’t be tracked and the site is way faster: 32 vs 5 secs load time 61 vs 2 JS files 2 vs 1 MB”