Apple has announced that it is hiring “two of television’s most creative and successful executives”. Jamie Erlicht and Zack Van Amburg will lead video programming worldwide, reporting to Apple vice-president Eddy Cue.
They are joining from Sony Pictures Television, where they have served as presidents since 2005 and been responsible for some of the most popular and acclaimed programming of the past decade, including Breaking Bad and its spinoff Better Call Saul, The Crown, Rescue Me and many more.
By hiring Erlicht and Van Amburg, Apple has sent a clear message to Hollywood, reports The New York Times: ‘We are finally serious about building an original video business’. In a statement, Erlicht spoke about aiming for “unparalelled quality”. Agents, writers, producers, stars, and competitors like HBO, will interpret those words as meaning that Apple is ready to spend.
“Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in making this the golden age of television,” said Eddy Cue, Apple’s senior vice president of internet software and services. “We have exciting plans in store for customers and can’t wait for them to bring their expertise to Apple — there is much more to come.”
“It will be an honor to be part of the Apple team,” said Erlicht. “We want to bring to video what Apple has been so successful with in their other services and consumer products — unparalleled quality.” Van Amburg added: “Apple has a relentless focus on delighting customers with their products. We will bring that same intention to Apple’s programming and we could not be more excited about what lies ahead.”