For the moment, new Echo device is only available 'exclusively by invitation'
Will Peakin Archive
Ukraine, Australia and Israel were targetted
Most hit are consumers and average demand has tripled in a year to £840
Reaches 328m compared with 321.3m predicted by analysts
Collaborative partners invited for 'Interface Multiparty Competition'
Founder thought of idea as a teenager and taught himself to code
Signals 'a desire to educate and inspire,' says Angela Ahrendts
Proof-of-concept test flight took place last week
Improvements made to search ranking and autocomplete feature