Charging for Twitter ‘doesn’t make sense’ but Tweetdeck may become ‘premium’

Peter Kafka interviewing Twitter’s Anthony Noto. Picture: Asa Mathat/Recode

Twitter is looking for ways to make more money – but charging you to use Twitter probably isn’t going to be one of them, according to a report at Recode. Twitter’s chief financial officer Anthony Noto dismissed the idea that it might one day charge users for the service. Peter Kafka, a senior editor at Recode, asked Noto, who spoke onstage at the Code Conference today, whether Twitter would simply charge all users to use the product, an idea first suggested by research firm MoffettNathanson.

Noto said that offering a premium service via its Tweetdeck platform, might make sense, but added that charging for Twitter doesn’t really align with its four core product values: ‘Being fast, being broad, being personalised and generating discussion’. “Tweetdeck may be an opportunity for us to add a bunch of premium services to it, to develop a subscription revenue stream,” Noto acknowledged. “But I am really confident the value proposition we deliver advertisers is stronger than it’s ever been.”

Twitter chief executive Jack Dorsey said recently that the company had considered — and would continue to consider — a subscription model that provides some extra features or services for a fee. But he too dismissed the idea of charging for Twitter outright. “We do believe that there is a real importance that Twitter is accessible to everyone in the world no matter what their economic stature is and where they are in life, so the general case has been to make Twitter free and open,” he said.