The cube that’s teaching kids to code

Cubetto is a screen-less programming tool that promises to significantly lower the age at which children can start learning how to code. By removing screen-based interaction, children as young as three can start to learn the basics of programming.

The Cubetto playset consists of a “friendly wooden robot named Cubetto, a physical programming console, a set of expandable coding blocks, a collection of beautifully illustrated maps and an activity book.”

By placing the blocks in different patterns on the control panel, children create sequences of instructions that program the robot’s movement. In the process, they develop computational thinking skills that help them understand the basic principles of coding.

“Learning in early years should be easy and fun,” says CEO and Co-Founder Filippo Yacob. “The beauty of Cubetto is that it encourages coding through hands-on play – making learning much more enjoyable while also developing logical thinking, sequencing and coding skills.”

“What I love most about Cubetto is that it will give girls and boys all over the world the opportunity to learn the basic building blocks of coding, without being glued to a computer screen. As a mom, that’s my dream,” said investor Randi Zuckerberg

In March 2016, Cubetto became the most funded ed-tech project in Kickstarter’s history by raising $1.6 million from 6,553 backers. Post-Kickstarter campaign, Primo Toys has already shipped 20,000 pre-orders to more than 90 countries, and will be shipping units for the holidays starting today.

Primo Toys was founded by Filippo Yacob and Matteo Loglio and has the support of several high profile investors, including Randi Zuckerberg and Arduino co-founder Massimo Banzi. It has nine full time employees in London, with outposts in San Francisco and Shenzhen, China.

Cubetto beat Lego at this year’s Junior Design Award, winning “Platinum” for “Best Toy Design for Ages 3-5”.