‘Facebook of care’ launches £300,000 crowdfunding campaign

A care sector startup, backed by former investors in FanDuel and iZettle, has opened a £300,000 fundraising campaign on crowdfunding site Seedrs.

StoriiCare connects families with their loved ones in care and enables staff to record their work digitally, leading it to being referring to as ‘the Facebook for care’.

‘Person-centred’ care

After falling ill with kidney failure and seeing ‘reminiscence therapy’ first hand on his hospital ward, founder Cameron Graham decided to build an app to support this approach to care. It developed into a tool that not only benefits those in care, but also care staff, managers, and families. Founded in 2014, StoriiCare aims to set a new standard for ‘person-centred’ care and to help those in care build their life stories.

“We originally started off as a life story app solely for reminiscence, then after listening to feedback and requests from early clients, we realised there was so much more we could add to improve the quality of care provided,” said Graham. ’”The care sector has strict regulatory bodies that require detailed records to be kept, which can lead to staff spending hours completing arduous paperwork. With StoriiCare, their paperwork is digitised and repetition reduced significantly, with staff saving on average six hours a week through our platform.”

Plans for US move

Graham has established relationships with venture capitalists, including Sequoia in Silicon Valley, and plans to start US sales in California this year. Robert Kilgour, founder of Four Seasons Health Care and a non-executive director of StoriiCare, said: “Cameron and his team are incredibly driven – disrupting the care sector is no easy task, but I believe StoriiCare and the team behind it are onto something big. I look forward to supporting the team and to an exciting and productive future.”