FanDuel has signed a partnership deal with sports stats provider Opta ahead of its launch of a new fantasy football game for the English Premier League season, which kicks off next month.
It will be the first time the Edinburgh-based fantasy sports giant has used its gaming technology in the UK after focusing on the American football market in the US.
‘Unique scoring system’
The deal with Opta will enable FanDuel to provide live performance statistics for its new platform – which is being designed by the same team behind the successful US product, which now has 6m users in the US and Canada.
Karol Corcoran, Director of International Marketing at FanDuel, said: “We are thrilled to be working with Opta – they’re a world-leader in their field. Their expertise and data will add to the excitement of our live game experience, letting users watch their fantasy team rack up points as the real games play out on the pitch. Opta’s stats also play a critical role in our unique scoring system, which considers the contribution of every player on the pitch, not just those who score goals – ensuring a more realistic and compelling reflection of the on-field action.”
Tried and tested during 2016 Euros
He added: “Our team has spent a lot of time on developing the right product for the UK’s football fans and we’ve already had a lot of positive feedback from users during our beta contest phase, which was rolled out during the 2016 Euros. We can’t wait to bring the full product to market.”
Opta is a leading global provider of live, detailed sports data. Part of Perform Content, a division of Perform Group, detailed Opta data is used by the world’s leading sports broadcasters, digital media outlets, governing bodies, clubs, bookmakers, brands and sponsors.
Allowing fans to ‘test their skills’
Angus McNab, EVP Perform Content, North America: “We’re delighted to supply FanDuel with data to power their new fantasy contests. The growth of football as an offering in the Daily Fantasy Sports world is fantastic, as it gives fans a great way to test their skill in analysing player performance and making every game matter. Football also offers a global calendar with so many different
and varied competitions, which we think will make FanDuel’s offering really popular with fans across the globe.”