Sensewhere, the indoor positioning company, has been awarded £1.4m by Scottish Enterprise to create jobs and develop its technology.
The firm is pioneering the use of location and navigation data in dense urban areas, including shopping centres and airports where GPS and other systems are blocked. It uses a database of electromagnetic sources, such as Wi-Fi, Bluetooth signals and other sensors to triangulate a user’s location.
Connecting people with brands
The grant will help create seven highly-skilled roles at the company’s headquarters in Edinburgh and secure existing jobs. The aim is to enhance the technology’s location accuracy, performance indoors and outdoors, and across platforms.
Rob Palfreyman, co-founder and chief executive, said: “Our technology creates opportunities for people and brands to connect with others. Shopping centres, for example, often have little or no signal, but with our software retailers and brands can connect with customers through location-based advertising in a way that’s simple, fast and accurate.
“As well as creating a number of jobs and protecting existing posts, this grant will help us cement our commitment to Edinburgh as our centre of excellence for research.”
‘Innovative technology for global markets’
Jim Devine, chairman of Sensewhere, added: “We are delighted to have received support from Scottish Enterprise to develop our intellectual property. With this funding we can continue to make waves in the market.”
Jim Watson, director of innovation and enterprise services at Scottish Enterprise said: “Sensewhere is a great example of an ambitious Scottish company that’s developing innovative technology for global markets.”