A firm promising to give business owners access to cost-effective ‘legal guest Wi-Fi’ has launched its product in Edinburgh. BlackBX is cloud-based technology enabling businesses to install and run public Wi-Fi for minimal cost and effort. The software also provides businesses with raw data to help generate revenue, track new and repeat customers, identify peak visiting times and create customer mailing lists.
BlackBX gives businesses the ability to create targeted marketing and engage better with customers. For businesses, especially small independent cafes, bars, restaurants and shops, this technology could be a tool used to compete with larger businesses and multinationals. BlackBX’s first customer is Swedish bar and restaurant group, Boda, which has installed BlackBX into its five venues in the city.
Anna Christopherson, of Boda Bars said: “It is essential for the hospitality industry to provide free public Wi-Fi for customers these days and customers expect it. BlackBX has definitely added value to our business. We have been able to use the data and analytics from the software to create automated marketing campaigns. Our mailing list grew ten fold in the first 5 months of using BlackBX. For an established business such as us, this has been a welcome boost. It has saved our marketing team so much time.”
BlackBX has been growing fast since its creation in 2015 with over 800,000 users worldwide and venues including Subway in Sao Paulo and businesses in Vietnam. The founder, Patrick Clover, a 25 year-old self-taught software programmer spotted a gap in the market for easily accessible and secure guest Wi-Fi in public places.
He originally thought of the idea as a teenager when his family lived on a boat and he found it hard to connect to the Internet while in port. With no previous experience of coding, Patrick decided to teach himself the skills and knowledge necessary to fulfil his vision. “It was always frustrating to find and login into public Wi-Fi when I was growing up and little has changed. Often public Wi-Fi is slow, offers a poor user experience and constantly asks you to log back in. BlackBX is my solution to this problem.
“In an ever connected world, we are reliant on access to the internet for so much and BlackBX delivers a reliable and secure way to provide public Wi-Fi. For businesses using BlackBX, the software can be incredibly beneficial and give you more insight into your customers enabling you to make better business decisions based on the data from BlackBX. I am delighted to be working with Boda and rolling out BlackBX across their venues.”