You can now explore Loch Ness with Google Street View – complete with a Nessie peg monster in place of the company’s traditional yellow peg man.
The feature’s launch coincides with the anniversary of the most famous photograph of the Loch Ness Monster – the ‘Surgeon’s Photograph’ which was published in the Daily Mail on 21 April 1934.
“Wherever you stand on the Nessie debate, the legend lives on – even in the digital era,” said Sven Tresp, programme manager of Google’s Street View Special Collections. “There are more searches for Loch Ness than there are for other UK institutions like Buckingham Palace and the Peak District.
“And as we celebrate Loch Ness with today’s Doodle, we hope you can enjoy some of the most history-laden and breathtaking imagery the highlands have to offer with Street View in Google Maps.”
“The project was so cloaked in secrecy, when people asked about the ripples in the Loch during the special diving expeditions; for once I had no opinion,” said Shine, a VisitScotland ‘ Meet the Scots’ ambassador.
“I’m so proud to have been part of this initiative and I hope people worldwide enjoy exploring Street View to have a look and then be inspired to travel to Scotland to discover this area of magical beauty and natural intrigue.”
It is estimated that the Nessie phenomenon generates arounf £60m a year for the Scottish economy.
Malcolm Roughead, Chief Executive of VisitScotland added: “The Street View project is hugely exciting and we are delighted the team at Google have been as inspired about our monster as the hundreds and thousands of visitors who travel to Loch Ness every year hoping to catch a glimpse.”
Want more stories like this sent straight to your inbox?
Sign up for FS Fives – our daily tech newsletter