SurveyMonkey has announced the addition of tennis star Serena Williams and Intuit chairman Brad Smith to its board of directors. “Serena is an activist, marketer, brand builder, and greatest athlete of our time,” said Zander Lurie, the online survey platform’s chief executive. “Serena’s voice on the board sends a strong message to our company, investors, and the industry.”
The winner of 23 singles titles, with her most recent at the Australian Open this year, Williams has been increasing her presence in the business world and was named a ‘fashion trendsetter’ by Vogue after creating her own clothing line. “As a business professional, I’m constantly asking questions. I want to hear the positive and the negative to figure out where I can improve,” she said. “I believe in the power of a question and the impact of data. Like SurveyMonkey, I’m driven to ask what’s happening, and why.”
Intuit’s Smith has guided the company’s transformation from a US desktop software company to a global, cloud-based product and platform company. “SurveyMonkey has become known for its innovation and values-based culture,” he said. “They are helping businesses flex an important business muscle — intellectual curiosity — unleashing creative thinking and ideas that activate real change.”
Zander Lurie explained his thinking behind the appointments: “We want change agents at our table. We have a clear vision of how businesses can turn people’s opinions and voices into actionable data, a strong brand, and exciting product updates in the pipeline.” As Williams and Smith join SurveyMonkey’s board, Meg Whitman, president and chief executive of Hewlett Packard Enterprise, is among those stepping down.