Big Data For Humans announces Melium Group Malaysia win

The Melium Group Big Data for HumansBig Data For Humans, the customer insight automation provider to retail and travel companies, has confirmed a new contract with The Melium Group, Malaysia’s luxury fashion and lifestyle specialists.

The Melium Group has signed up to deploy the firm’s pioneering automated customer data software across brands such as Farah Khan, Givenchy, Hackett London, Max Mara and Tod’s. The group aims to build a customer marketing programme designed to increase revenue across its Malaysian business.

Having launched its Asia-Pacific office in Singapore last year, this latest win boosts Big Data For Humans’ rapid expansion into the Asian market where they already count Air Asia as a client, as well as building on growth in Europe where clients include Selfridges, Tesco and Jelmoli.

Farha M Shaid, of The Melium Group said: “Big Data For Humans has helped us in understanding our customer behavior better and we were impressed with their focused proposal which demonstrated how we can make best use of our loyalty data in the business going forward.”

Big Data For Humans was founded in 2014 and was first to market with an automated customer insights platform which is transforming the way retail and travel businesses understand and sell to their customers.

The company says its technology helps “deliver deeper understanding of customers, more effective marketing, increased customer value and revenue”. At its heart is the ‘Customer Graph’, a “ground-breaking platform which empowers business users at all levels to use automated customer insights to power their marketing”.

Its chief strategy officer Sheila Power said: “We’re delighted to add Melium Group to our business and to build on what has already been a very successful start to our work in the Asia Pacific market.

“[We’re] a business founded by retail experts with a depth of understanding of retail customer marketing, and particularly with luxury fashion brands, that is hard to beat.”