Digital toolkit launched to tackle charities’ lack of online strategy

A free digital toolkit for UK charities has been launched following the publication of a report which highlighted skills gaps across the sector prompting concerns for its ability to reach audiences, fundraise and develop more sustainable business models. The Charity Digital Skills Report revealed that 50% of charities do not have a digital strategy, 71% rated their board’s digital skills as low and only 27% have aligned their digital and organisational strategies.

The toolkit has been created by Zoe Amar Communications and the Skills Platform, and includes a foreword from Martha Lane Fox and digital leadership insights from Louise Macdonald of Young Scot. “Last year we launched The Charity Social Media Toolkit, which was very successful and attracted lots of interest across the sector. We decided to take a similar approach by tackling the key areas every charity needs to cover in digital,” said Zoe Amar.

“The toolkit includes tons of expert advice, inspirational case studies and tips and tricks. It’s also even bigger than the social media toolkit as we wanted to go in-depth, addressing big topics such as how digital is changing charity governance and service delivery, and how charity CEOs need to lead in a different way. The result is a resource which we hope will challenge your charity to use digital even more effectively, but also one which shows how anyone can achieve great results from digital if they adopt it in the right way.”

The toolkit includes sections on:

  • What digital- and digital transformation- really mean
  • Digital leadership- insights from charity CEOs Simon Hopkins (Turn2Us) and Louise Macdonald OBE (Young Scot)
  • Understanding how your audience uses digital-insights from GDS
  • The key points every digital strategy must include
  • How to get the most out of digital channels, including Mandy Johnson on email marketing, and Dave Evans on SEO
  • How to measure success- including Matt Collins on analytics
  • A brilliant digital fundraising case study from Marie Curie
  • Diabetes UK on how they are acing digital service delivery
  • Sarah Atkinson of the Charity Commission on digital governance
  • Beth Kanter on the digital trends we should all be looking out for
  • …and Jo Wolfe of Breast Cancer Care on how to grow digital skills in your charity