Scottish start-up Shot Scope announced today that it has received investment of £415,000 to launch its wearable performance tracking technology for golfers in the US and UK markets.
Business angel syndicate Equity Gap led the deal and was joined by two other investors, the Scottish Investment Bank – the investment arm of Scottish Enterprise – and the Edinburgh University’s in-house venture capital fund, Old College Capital.
Shot Scope will use the investment to build its team, complete product development and start manufacturing ahead of launch in January 2016 at the global golf industry’s annual gathering, the PGA Merchandise Show in Orlando, Florida.
Aimed at golfers of all levels who want to improve their performance, Shot Scope’s patent pending technology automatically collects scoring and statistical data as a golfer plays.
On completion of a round, data is uploaded to the Shot Scope website or mobile app where statistics, analytics and maps detailing every shot are displayed.
Smaller than an average wristwatch, the technology does not require the golfer to push buttons or perform any actions that would interrupt their game.
Shot Scope’s technology does not need beacons to be installed at courses and the company says it cannot be replicated by a smartphone app.
Shot Scope was founded in 2013 by David Hunter, an electronics design engineer with seven years industry experience who was working as a secondary school teacher at the time.
A keen golfer himself, Hunter understood the desire to learn from mistakes and improve play.
But while other sports have seen a surge in wearable technologies designed to help with performance, nothing was available to track golfers’ stats automatically.
“Golfers have always been obsessed with tracking performance and it is amazing that in 2015 so many golfers, even professionals, rely on data collected with paper and pen,” said Hunter.
“Shot Scope changes that by automatically collecting over 50 performance indicators, allowing you to identify your most crucial areas for improvement.
“For the first time it will give amateur golfers access to the kind of game changing information that professionals can only collect with a team of helpers.”
Having built close relationships with manufacturers and assemblers during his time as an electronics engineer, Hunter is committed to manufacturing his product in Scotland.
“The quotes we have received are competitive with China and we can expect continuity throughout the manufacturing process if we choose Scottish companies,” he said.
“I am really pleased that it looks like we are going to be able to do it all in Scotland.”
Kerry Sharp, head of the Scottish Investment Banks, said: “We were impressed with the innovative approach of Shot Scope and it’s exciting to see them recruiting to build a team and progress to product development. We look forward to seeing the next chapter as their business grows”
Shot Scope is based at the Edinburgh Technology Transfer Centre, the incubation centre at the Edinburgh’s Kings Buildings campus.
Hunter is a funded enterprise fellow of the Royal Society of Edinburgh and received grant funding from Innovate UK, Santander, Scottish Enterprise and the Scottish Institute for Enterprise (SIE). In November 2014 Shot Scope was awarded a Scottish Enterprise SMART award of £97,000
Hunter added: “Edinburgh is an exceptional place to start a technology business. The start-up network has been so supportive of Shot Scope and we are lucky to have such an active and engaged community of angel investors.”