Royal Bank of Scotland (RBS) and Lastminute.com are the latest brands to pull their ads from the far-right news site Breitbart, following reports that almost 2,600 advertisers had disassociated themselves from the former Trump adviser Steve Bannon-fronted outlet.
An RBS spokesperson said: “We have suspended all advertising with this website. Our ads are served up through a third party and we are investigating why they have appeared here.”
While household names Nestlé, Uber, Hewlett Packard and Ikea had removed their ads from the site, others like Amazon had not, reported The Drum.
On Monday several high-profile Twitter users implored the retailer to distance itself from Brietbart, while other brands, like cookware firm Le Creuset have asked the company to stop showing its products in its display ads on Breitbart.
Breitbart, which has previously run such headlines as: ‘Birth control makes women unattractive and crazy’, ‘The Confederate flag proclaims a glorious heritage’ and ‘Gay rights have made us dumber, it’s time to get back in the closet’, was banned from AppNexus’ ad exchange last year on the grounds of hate speech.
But, both Facebook and Google’s display networks still serve up ads on behalf of brands around Breitbart content, said The Drum.
Facebook has introduced ways to let advertisers who purchase slots through their marketplace view a list of places where their ads will appear online before they start their campaigns. When approached by The Drum for further information about their plug-ins with Breitbart, neither Google nor Facebook provided comment ahead of publication of its story.
Breitbart recently saw the return of former White House communications chief Bannon to the helm, with the site hailing the return of its “populist hero” following an advertiser boycott and apparently plummeting readership in the wake of Trump’s election to the White House.