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CalMac embarks on data transformation journey with Edinburgh tech consultancy

CalMac has awarded the data-driven transformation contract to Storm ID. Photograph: 13threephotography/Shutterstock.com

CalMac – Scotland’s principal ferry operator serving the west coast and Hebridean islands – is embarking on a new data strategy with an Edinburgh technology consultancy.

The company, which is under public ownership, has appointed Storm ID to ‘develop and implement a data strategy to build a culture of data-driven innovation, explore new opportunities and improve service offerings.’

CalMac plays a crucial role in Scotland’s island communities, providing essential ferry services to over 26 destinations. It is committed to continuous improvement, recognising the power of data to drive efficiency, enhance decision-making and unlock new opportunities.

The collaboration will involve a deep dive into CalMac’s data landscape, with Storm ID:

The data strategy will focus on several key areas:

Linsey Lydon, managing director, Storm ID, said: “We are excited to join CalMac on this data-driven journey. Our expertise in data strategy and delivery, combined with CalMac’s deep understanding of their operational and customer needs, will enable us to put in place further important foundations for future success. We are proud to partner with CalMac on this important initiative and look forward to helping them navigate the exciting waters of data-driven transformation.”

David Gammie, IT director, CalMac Ferries, added: “We are on a journey to fully embed a data-driven culture and to recognise data as one of our most important assets. This collaboration with Storm ID is important to accelerate our plans and ensure we build the right foundations moving forwards.”

CalMac was awarded a £3.9 billion contract to run Scotland’s west coast ferry services for the next 10 years in May. The Scottish government said the service would now be focused on a “public service model” instead of being run on a commercial basis.

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