A Glasgow-headquartered online pharmacy which specialises in offering medications direct to patients in regulated digital clinics has broken into its third international market with a new service for Denmark.
Simple Online Healthcare has made the expansion after establishing itself in Germany and Australia – and has seen revenues triple to £66m following its launch 10 years ago.
The company, led by CEO and co-founder Addy Mohammed, is now one of the fastest-growing healthcare groups in the UK, and operates domestically as Simple Online Pharmacy. It marked its 10-year anniversary in April with record monthly revenue of £10 million.
Addy Mohammed said: “We’re proud of how far we’ve come in our first ten years, and we think it’s notable that we’ve remained fully self-funded during that time. Denmark represents our third international market, and we are planning further expansion over the next twelve months.”
Michael Hope, chief financial officer, said: “We’ve scaled rapidly in recent years, investing across geography, supply chain, technology, and talent. Financial discipline and patient retention are underpinning our growth, allowing us to invest in new markets and our digital platform, creating an improved patient experience, differentiation, and operational efficiencies.”
Mohammed co-founded Simple Online Healthcare alongside university friend Karim Nassar, the firm’s chief growth officer, in 2015, building on their experience of owning and operating community pharmacies across Scotland to offer consumers a convenient patient-first pharmacy service with medications delivered direct to their door. The company has a headcount of 130 and plans to make additional hires this year.
Simple Online was one of the first providers of weight loss medications in the UK. The business has invested in its weight management programme and is one of the leading providers of the medications Wegovy and Mounjaro, which are prescribed alongside comprehensive holistic weight management support.
Mohammed added: “We know global healthcare systems are struggling”, with the top issues being long waiting times, insufficient staff, and cost of treatments. We are using technology to give patients quick and discrete access to the care they need, at a much lower cost than traditional healthcare models. Combining technology with a multi-disciplinary team of health professionals, we can provide the personalised level of care you’d receive in a community pharmacy.”
Simple Online has invested over £2 million into technology and systems during 2025.
He added: “Digital healthcare is evolving rapidly, and we’re continuing to invest in technology to enhance the patient journey and deliver best-in-class care. Our vision is to make healthcare affordable and accessible. We support our patients with the personalised tools and knowledge to make long-term lifestyle changes.”
The global online pharmacy market is valued at almost £100 billion in 2025, and is forecast to grow to around £400 billion by 2033. Simple Online’s board includes former Skyscanner CFO Shane Corstorphine, and the company is set to further strengthen its executive leadership team this year.