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Former Skyscanner executive unveiled as chair of digital design agency

Shane Corstorphine. Photograph: xDesign

A former senior Skyscanner executive has been unveiled as the new chair of an Edinburgh-headquartered digital consultancy business.

Shane Corstorphine, former chief financial officer of the digital travel giant, will help steer the growth journey of xDesign as it scales across the UK.

His new role will see him overseeing the firm’s strategic direction and corporate governance with the aim of supporting its next phase of growth. He replaces Par Equity’s Paul Atkinson. 

This new appointment follows a period of rapid growth for xDesign under Atkinson which has seen near 10-times revenue growth in just three years, whilst growing its workforce from just 40 people in 2020 to over 500 in 2023.

This year has also seen the Edinburgh-headquartered digital consultancy and delivery partner secure minority investment from Soho Square Capital and join forces with innovation and design company CreateFuture.  

Euan Andrews, founder and CEO of xDesign, said: “The last three years have seen xDesign mature as a business and start to gain impressive momentum in the market. In 2023 alone, we’ve reached some critical milestones and Paul has had a big part to play in our success to date.

“Over his tenure, he’s helped to steer the business through the challenges of Covid, supported us throughout record growth, and more recently, advised on the investment deal with Soho Square Capital. I’m thankful to Paul for his belief in the business and look forward to continuing our relationship as he remains on our board as a non-executive director.

“I’ve known Shane for more than 10 years and in that time he’s been a big supporter of the type of company we’re building here at xDesign. Having himself been instrumental within one of Edinburgh’s homegrown success stories in recent times, the knowledge and insight he can bring will be vital in helping us to scale at pace and navigate the common pitfalls that high-growth digital businesses face. What’s more, he shares xDesign’s belief that it’s only by investing in people that you can build a sustainable high-growth company.”    

Since leaving Skyscanner, Corstorphine has founded Scale Up Consulting Ltd which provides coaching for CEOs of rapidly scaling businesses. He is also a non-executive director for Simple Online Healthcare, and Forge Holiday Group.

Corstorphine said: “xDesign is spearheading a truly unique approach to digital transformation – one that is first and foremost about building solid relationships with people, whether colleagues or clients. From my years working in the industry, I fundamentally believe that this is the right foundation for building sustainable and high-growth businesses. What Euan has created with the guidance of Paul is a digital consultancy that has the core ingredients to not only continue growing at pace, but one which will leave a meaningful and lasting impact on the clients, colleagues and communities it engages with. 

“Picking up the baton from Paul, it’ll be my responsibility to lead xDesign’s board, ensuring that as a business, we’re laying the groundwork to not only meet ambitious growth targets now and in the future, but meet them as a result of having built a company founded on excellence and quality – for our colleagues and customers alike.

“As a result, we’ll be working hard to consolidate xDesign’s reputation as an outstanding digital delivery partner and as one that invests in and nurtures digital talent at all levels of the company. Only by doing this will we be able to unleash the full potential of the business in the long term.”     

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