UserTesting, the leading on-demand Human Insight Platform, has announced the opening of its first international office located in Edinburgh and welcomed Bruce Hunter as Europe’s regional Vice President.

UserTesting’s first European office is part of what has already been an impressive year of growth, including the addition of key new executive positions, expansion of the company’s U.S. East Coast presence and winning new global customers.

Human insight, when used to make business decisions, becomes the core driver of compelling customer experiences. The UserTesting Human Insight Platform is dedicated to helping companies see, hear and talk to their customers and ultimately deliver the best possible customer experience using the power of human insight.

“We felt Edinburgh is the ideal location to establish our first international office. Edinburgh is one of the leading European technology centers and offers an impressive pool of skilled and highly qualified professionals,” said Andy MacMillan, CEO of UserTesting. “We are also very fortunate to have Bruce leading our EMEA efforts and helping us continue to build and grow our international business. His experience and success helping U.S. companies scale and grow internationally made him the ideal choice to help us build our global footprint.”

The Edinburgh office will serve as UserTesting’s EMEA headquarters and the company has already begun adding strategic roles across sales, marketing, engineering and customer success & support, all of which will help existing and new UserTesting European customers harness the power of Human Insight to make better business decisions. UserTesting has more than 1,200 customers worldwide with more than 130 in Europe.

A technology sales leader with more than 25 years of experience, Hunter has specialized in helping connect with scaling high growth global companies. He’s lead customer-focused teams in more than 30 countries, whilst working with other high growth US companies like PTC, Ascential Software and Crossbeam Systems. Most recent advising several Scottish founded software start-ups and leading Global sales operations for Lingo24, a translation software service company. In all of these roles, he has focused on putting customers’ needs as the focus of the teams he has led to ensure they get the maximum value of the investments.

“I’m looking forward to the opportunity to help European companies build better products and experiences through human insight and empathy to make faster and smarter business decisions,” said Bruce Hunter, Vice President of EMEA at UserTesting. “This is an amazing time to be working in technology in Edinburgh and I’m thrilled to be joining UserTesting and that they’ve chosen Scotland as their European headquarters.”