Glasgow data marketing agency launches ‘buck Brexit’ service for SMEs

Alison and John McHugh, founders of data insights and marketing firm ADLANTIC

A Glasgow data marketing agency has launched a ‘buck Brexit’ service for SMEs seeking to grasp new opportunities arising from exiting the EU.

ADLANTIC, a performance marketing and data insights company, is launching the new service to help companies prepare for the impact of leaving the trading bloc on October 31.

The new service provides SMEs with key international insight data into potential new markets, helping them discover new opportunities (suppliers, partners, customers), forecast international sales growth, and build a plan to get there.  

Described internally as #BuckBrexit, the new service will crucially help SMEs find and predict new international opportunities for sales growth before a penny is invested in sales and marketing, or building a physical presence in the new territory.

The new service is the first phase of ADLANTIC’s technology roadmap, which aims to make market planning both here in the UK and abroad easier for SMEs looking to grow internationally and buck the sluggish impact that Brexit is having on the UK economy. 

Alison McHugh, Director of ADLANTIC, said: “Right now, businesses in the UK are stumbling and hesitating. That’s understandable given the political climate and looming uncertainty of Brexit. The key purpose of ADLANTIC, as of today, is to bring businesses out of the glare of the Brexit headlines, and help them focus on growing sales. Data modelling, as opposed to committing actual expenditure, is clearly the most efficient way for UK SMEs to plan their future.”

ADLANTIC’s service uses multiple datasets from sources including Google, leading Social Media platforms, and government sources, allowing ‘market attractiveness’ to be analysed and forecast. Through data, ADLANTIC – which is located at city’s start-up hub, the Tontine building – aims to help businesses more accurately forecast return on investment (ROI) for each product or service, in each new territory.

John McHugh, co-Founder of ADLANTIC, said: “Finding new market opportunities is in our DNA. We see it as our responsibility to make sure Brexit does not continue to bulldoze business plans for growth. We are dedicated to giving ambitious businesses the insights and tools they need to take their products or services to new audiences across the globe.

“In the last year Adlantic has brought significant multinational sales back to technology-focused SMEs in Scotland, and we’ve developed ‘on the ground’ partnerships in the ASEAN (Association of Southeast Asian Nations) region to help SMEs move from testing their markets to fully committing. Brexit has determined that the UK must become an export nation once again and we’re excited to be helping UK SMEs forecast, select, and implement marketing strategies in international territories to help them convert forecasts into reality.” 

Alison added: “We’re excited to be focusing solely on what we do best: finding new international markets of customers, which we can then help our clients to convert profitably, using conversion-focused Ad platforms and ADLANTIC’S proven conversion methodologies.”

ADLANTIC’s Pay Per Click service provides best practice PPC management for Google Ads, Bing and social channels to increase sales and reduces average cost per acquisition in clients’ target locations. ADLANTIC’s Conversion Rate Optimisation service helps convert more site visitors into leads and improves the buying journey for every customer or prospect.

And the company’s Lead Nurturing service supports sales teams by responding rapidly to all inquiries and inbound leads regardless of time zone or language. Its contact and lead management tools and expertise ensures that potential sales do not slip through the cracks, and instead fills up clients’ sales pipeline.

For more information, visit https://adlanticppc.com or tweet @theadlantic using the hashtag #BuckBrexit