A Glasgow-based digital marketing agency is helping an English language learning app expand its offer overseas.
ADLANTIC, a pay-per-click specialist, is to help Klik2Learn enhance its sales in order to ‘buck Brexit’.
Klik2Learn’s web-based application, ‘Journey 2 English’, fills a gap in the market between recreational language apps and traditional classroom learning by fast-tracking learners to success with multimedia content and a range of innovative digital tools.
The package is endorsed by the Scottish Qualifications Authority and completion leads to certification from City & Guilds and CPD services.
ADLANTIC will help Klik2Learn explore new international markets, including India, to help forecast global demand, prioritise key markets for entry, and build an international marketing plan to help convert demand into sales.
This project is a product of the Scottish Enterprise’s ‘Prepare for Brexit’ grant, available to Scottish SMEs who require funding to properly prepare for the impact of Brexit on 31st October 2019.
Alison McHugh, Director of ADLANTIC, said: “We are excited to welcome Klik2Learn as an Adlantic client, and aid their ambitious international growth plans. Klik2Learn is a company we have long admired for its utilisation of innovative technology in the language learning space. Adlantic will now begin the process of identifying the most lucrative markets for Klik2Learn’s product, and formulate strategies for successful market entry with Ann and her team.”
Ann Attridge, Chief Executive Officer of Klik2Learn, said: “We’ve invested significant time and resources to build a world-leading product right here in the UK and we’re excited about now building our international sales and marketing plans with ADLANTIC. Brexit poses a huge opportunity and threat for Klik2Learn, but with the assistance of Scottish Enterprise’s ‘Prepare for Brexit’ funding and ADLANTIC’s expertise, we feel confident we’re targeting the right international markets.”
If Brexit is impacting your business, ADLANTIC can help you manage your submission for Scottish Enterprise’s ‘Prepare for Brexit’ grant to help plan your international growth ahead of the 31st of October.
For more information, visit https://adlanticppc.com or tweet @TheAdlantic with hashtag #BuckBrexit