Digital marketing agency helps English language learning app ‘buck Brexit’
A Glasgow-based digital marketing agency is helping an English language learning app expand its offer overseas.
ADLANTIC, a pay-per-click specialist, is to help Klik2Learn enhance its sales in order to ‘buck Brexit’.
Klik2Learn’s web-based application, ‘Journey 2 English’, fills a gap in the market between recreational language apps and traditional classroom learning by fast-tracking learners to success with multimedia content and a range of innovative digital tools.
The package is endorsed by the Scottish Qualifications Authority and completion leads to certification from City & Guilds and CPD services.
ADLANTIC will help Klik2Learn explore new international markets, including India, to help forecast global demand, prioritise key markets for entry, and build an international marketing plan to help convert demand into sales.
This project is a product of the Scottish Enterprise’s ‘Prepare for Brexit’ grant, available to Scottish SMEs who require funding to properly prepare for the impact of Brexit on 31st October 2019.
Alison McHugh, Director of ADLANTIC, said: “We are excited to welcome Klik2Learn as an Adlantic client, and aid their ambitious international growth plans. Klik2Learn is a company we have long admired for its utilisation of innovative technology in the language learning space. Adlantic will now begin the process of identifying the most lucrative markets for Klik2Learn’s product, and formulate strategies for successful market entry with Ann and her team.”
Ann Attridge, Chief Executive Officer of Klik2Learn, said: “We’ve invested significant time and resources to build a world-leading product right here in the UK and we’re excited about now building our international sales and marketing plans with ADLANTIC. Brexit poses a huge opportunity and threat for Klik2Learn, but with the assistance of Scottish Enterprise’s ‘Prepare for Brexit’ funding and ADLANTIC’s expertise, we feel confident we’re targeting the right international markets.”
If Brexit is impacting your business, ADLANTIC can help you manage your submission for Scottish Enterprise’s ‘Prepare for Brexit’ grant to help plan your international growth ahead of the 31st of October.
For more information, visit https://adlanticppc.com or tweet @TheAdlantic with hashtag #BuckBrexit
Why innovation and marketing are the perfect partners to make changes that matter￼
With the rapid evolution of traditional marketing and the appearance of digital marketing, technology and innovation has become part of any marketer’s life without the need of working for a…
Transitioning to a four-day week – CEO’s vow to strike a healthier balance in the workplace
I came to Scotland nearly 20 years ago from Ireland, with no contacts but a lot of determination. While Ireland will always be my home, Scotland has given me amazing…
Women Lead: The female-led company championing intuitive working
Over the last two years, the pandemic forced a shift to more remote and flexible working practices. Whilst we might be seeing a “return to normal”, some companies are choosing…
Women Lead: My passion for young people to consider a career in digital
Twenty years ago, I stumbled across my career in digital marketing almost by accident. It was during my honours degree in marketing at Glasgow Caledonian University. I was on work…
Women Lead: Inclusive Silicon Valley cohort gives hope to entrepreneurs from diverse backgrounds
Things are happening on the Scottish tech scene. Big and small initiatives are creating a fantastic ripple effect on the sector, bottom up and top down, thanks to the recommendations…
Women Lead: The story of an entrepreneurial scientist
I first arrived in Scotland over 20 years ago. I had £75 in my wallet and a scholarship offer to do a PhD at the University of Edinburgh. Sometimes I…
Please mind the gap… or healthcare may fall
Imagine sharing a lengthy train journey with others. From beginning to end, imagine how often you might hear ‘mind the gap’ messages about embarking and disembarking safely. Picture how navigating…
Women Lead: My journey from Dragons’ Den to Silicon Valley
Following her appearance on Dragons’ Den, Sheila Hogan, serial entrepreneur, founder and chief executive of digital legacy vault, Biscuit Tin, shares her experience of her time in the Den and…