Scottish CGI studio Wireframe merges into Soluis Group

Claire McGarry, pictured, will merge her Wireframe team into Soluis Group

A Scottish design studio which specialises in creating 3D architectural visualisation imagery has joined a larger digital creative agency.

Wireframe Immersive, a small team of five, will merge with Soluis Group, a visual engagement agency which has bases in Glasgow and London.

The studio creates photo-realistic imagery for local property developers, architectural designers and construction companies and clients in Scotland include HFD Property Group, 3dReid and Chris Stewart Group.

Following Soluis Group’s continued work on major international developments and Wireframe’s strong reputation within the Scottish property and construction markets, the merge is seen as a key strategic move for both studios, offering immediate benefit for clients with an increased capacity for high-quality CGI production.

Whilst the addition of the Wireframe team will bolster the resources available to notable international and UK projects that Soluis has been commissioned to deliver, it will also extend the options available for Wireframe’s Scottish clients to access the Group’s extensive capabilities across visual engagement and innovative technology platforms.

Soluis Group’s recent work includes delivering the visual engagement for Everton Football Club’s proposed stadium plans by architect Dan Meis, through a series of virtual experiences delivered on mobile applications right through to shared immersion in a Reality Portal™.

Scott Grant, CEO of Soluis Group, said: “This move makes perfect sense for both parties and ensures that we continue to build differentiated value in the architectural visualisation sector in Scotland.

“Above all, this move reflects the shared value of both companies in making sure the standard of work delivered aspires to meet global standards.

As the nature of visual engagement evolves, our aim is to offer a uniquely coordinated, scalable and collaborative approach.”

Claire McGarry, Managing Director of Wireframe Immersive, and her team will move into Soluis Group’s Glasgow studio, where the business is headquartered, taking the total head count to 45.

Wireframe has seen strong sales in the past year, more than doubling from 2017 into 2018 through restructuring, new appointments and strengthening client relationships.

McGarry said: “We are focused on our strong relationships in the industry and this move ensures our clients will continue to receive the attentive and personalised services we pride ourselves on while offering an unparalleled level of service.”

Both companies have been recognised by the Scottish Design Awards with shortlisted projects in the visualisation category. Wireframe’s visual marketing media for apartments in Bishopbriggs, and Soluis Group’s range of digital media experiences for the Radisson Hotel Group have both been shortlisted. The final award announcement will be made on 22nd August at Radisson Blu, Glasgow.