East Kilbride-based SHE Software is launching in the US, following a £3m investment, with the opening an office in Chicago and creation of five highly-skilled health and safety software jobs. The company’s chief executive Matthew Elson will also move there to lead its US operations.

Over the next 12-months, SHE Software plans to recruit 10 more people into a range of roles including sales, marketing and implementation specialists. The firm has already hired two new account executives, who will focus on sales in the US, and a vice-president of talent.

The next year will also see the company focus on raising brand awareness in America, as well as continuing to drive sales. SHE Software is off to a strong start in its US mission, winning two new clients, including a leading provider of construction machines, construction equipment and services, and the other, a global athletic brand.

SHE Software has chosen to break into the US following a sharp increase in the number of enquiries coming from the country. For many firms, health and safety is still a paper-based system, with safety managers spending up 80% their week juggling paperwork. SHE Software’s technology removes this administrative burden, freeing health and safety professionals to do their job.

A leading provider in health and safety software globally, SHE Software has also launched its partner programme, teaming up with organisations across the globe to help clients achieve improved safety performance with increased visibility of health, safety and compliance.

The programme is already backed by several major organisations, including Capita Real Estate and Infrastructure in the UK, Fusion 5 in New Zealand and Evolved Safety in the United States. 

“The funding boost we received earlier this year has allowed us to secure a foothold in North America and begin the all-important hiring process to build our team out there,” said Elson.

“We are seeing more enquiries from the US and following a successful market test in 2017, we feel that now is the right time for us to target America. It will be a challenge but we firmly believe that with a strong team in place, we can comfortably meet our US business objectives.”

SHE Software is currently going through a period of rapid growth. As well as an office in the UK and US, the firm also opened its New Zealand office 18-months ago. Since then, its dedicated APAC team has grown from two staff to eight and has had significant success in securing new business in New Zealand and Australia.

SHE Software is the creator of Assure, a highly configurable health and safety software solution designed for reporting hazards and incidents in real time, prompting corrective measures. It provides organisations worldwide with an easy and simple way of tracking, managing and reporting on health, safety and compliance.

At the beginning of April, the firm launched a new version of its Assure app, now called ‘AssureGO’. This offers clients a visually refreshed platform, enhanced functionality and new features, including iQ which provides dynamic question sets to enhance functionality for audits, checklists, inspections and assessments.