Technology lead generation specialists set to expand into six new global locations
Glasgow-based technology lead generation specialists 4icg Group has confirmed major expansion plans with six new global locations set to open in the next 24 months.
The group opened an office in Malaga, its first location out with the UK, in April 2019. Following the success of the venture, which employs 45 staff and is seeking to recruit more than 60 new employees in the coming year, 4icg is now looking at further sites in Europe along with locations in the US and Canada.
The group has achieved a record 33% growth in sales in the last year. Across all three of its group brands; Fierce Digital, Pursuit Marketing and Software Advisory Service, 4icg generated an unprecedented £1.6bn worth of sales opportunities for more than 600 businesses.
4icg helps technology businesses achieve high growth by boosting sales opportunities and now generates more than £130m in new potential orders for businesses every month. Many of its clients are businesses that have secured investment from venture capital and private equity firms and are looking for a quick and effective solution to the challenges of growth in the technology industry.
It also works with many major tech businesses including Google and Microsoft, with its Pursuit Marketing team recently delivering a successful high-profile multi-channel campaign for Microsoft partner XMA.
On the company growth and expansion plans 4icg chairman, Brian Williamson, said: “To have increased sales by more than a third over the past 12 months is an achievement of which we are extremely proud. That growth is fundamentally driven by the results we are achieving for our clients which ultimately means we are doing our jobs well. More than £130m in new sales opportunities for clients every month is a figure that speaks for itself in that respect. It is testament to our fantastic staff that we can achieve these kinds of figures month after month.
“Our real focus now is on our international expansion as we push to grow beyond our current base. We have six potential global locations planned to go live in the next 24 months. The demand from our more than 600 clients is driving our rapid growth and we expect to see that continue beyond the next three years.
“Our target had always been to expand internationally as soon as we felt we were able to support that type and level of growth. We are now confident that we can go even further than we had originally planned which is extremely exciting.”
For more information on 4icg Group, Pursuit and its subsidiary brands, please visit https://4icg.com/
The pandemic has taught me how to share more – and I feel a better leader for it
As a young professional starting out in the tech sector 30 years ago, I thrived on the fast pace,constant change and demanding workload. I lived in London, Singapore and Australia…
We need to shout about our successes. Liz Fletcher on celebrating women in biotech
Throughout my career in biotechnology and life sciences, I have seen many women leading ground-breaking research studies in their fields of expertise. Yet, and I include myself in this, we…
Getting the best out of patient data is key to unlocking future health benefits in Scotland
It is important that clinicians’ voices are heard in the consultation around Scotland’s new health and care data strategy, which closes this week (12 August). Busy GPs like myself are the trusted…
How motherhood helped me be a better leader
Consider this an open letter to anyone I have worked with before I became a mother and before I fully understood how being a parent is actually a prized asset…
‘We cannot achieve our goals without entrepreneurs’ – Kate Forbes on vision for new ‘tech scaler’ network
From the very start of my ministerial career, I have had responsibility for the Scottish tech sector – and I can still say what I have said from the start,…
Finding a role in cyber was ‘tough’ for Cheryl Torano. Now she’s determined to help other women join an under-represented industry
When I decided to upskill to change careers at the age of 30 and dive into the digital world, I knew I would be starting out at the bottom of…
Why innovation and marketing are the perfect partners to make changes that matter￼
With the rapid evolution of traditional marketing and the appearance of digital marketing, technology and innovation has become part of any marketer’s life without the need of working for a…
Transitioning to a four-day week – CEO’s vow to strike a healthier balance in the workplace
I came to Scotland nearly 20 years ago from Ireland, with no contacts but a lot of determination. While Ireland will always be my home, Scotland has given me amazing…