Edinburgh University is among the eight UK universities to take part in a five-year research partnership with the BBC to unlock the potential of data in the media.
The Data Science Research Partnership will be at the forefront of machine learning in the media industry, helping create a more personal broadcasting service that can inform, educate and entertain in new ways.
The partnership brings together industry experts and world-leading UK data scientists from the Universities of Bristol, Manchester, Edinburgh and Surrey, Imperial College London, Queen Mary University of London, Ulster University and University College London.
Four areas of focus
The partnership will also collaborate with media and technology organisations from across the UK, Europe and internationally on a range of projects. These will focus on the following four areas, all combining anonymised BBC data with cutting-edge algorithms and analytics. The aim is to create a body of research, insights and prototypes that can start making a real impact on the BBC and its audiences.
- Understanding audiences: Use data to better understand what audiences want from the BBC, why they want it, and what impact these programmes or services have on them
- Understanding content: Explore what machine learning can teach the BBC about its programmes and services, and what it stands to gain from it
- Curation and personalisation: Create a more personal BBC, designing tools and algorithms to help programme makers with editorial and commissioning decisions
- Content of the future: Design future audience experiences, based on BBC R&D’s object-based broadcasting concept, and new forms of data journalism
Educational opportunities
Alongside this will be a range of educational opportunities to help the broadcaster and its staff improve the skills they’ll need in a data-driven future. This will include tailored courses ranging from entry-level to advanced, MSc Data Science apprenticeships, and secondments between the BBC and all the research partners.
Matthew Postgate, the BBC’s Chief Technology and Product Officer, says: “The BBC has always been at its best when it combines creativity with technology. As we reinvent the BBC, we can see the opportunities that data and machine learning are opening up for us, our creative talent and our audiences. This partnership will help us break new ground and ensure we continue giving audiences the very best in public service broadcasting well into the future.”
Samantha Chadwick, Head of Partnerships, BBC R&D, says: “Machine learning is going to play an increasingly important role in the world. Together with our partners and funding bodies, we want to apply these advances in data science to the media industry and make a real difference to people’s lives. The partnership will also train a new generation of data scientists on real media problems to create new audience experiences that don’t even exist yet.”
Related posts
Interviews
Comment
Please mind the gap… or healthcare may fall
Imagine sharing a lengthy train journey with others. From beginning to end, imagine how often you might hear ‘mind the gap’ messages about embarking and disembarking safely. Picture how navigating…
Women Lead: My journey from Dragons’ Den to Silicon Valley
Following her appearance on Dragons’ Den, Sheila Hogan, serial entrepreneur, founder and chief executive of digital legacy vault, Biscuit Tin, shares her experience of her time in the Den and…
Look anywhere – the future is ‘aged tech’. But Scotland needs to be more adventurous
Scottish Care, as the representative body of independent social care providers of care home, care at home and housing support services, has been working over several years with colleagues in…
Women Lead: Engineer turned entrepreneur
We are always fascinated by other people’s stories. It’s how we connect, grow and learn from each other. Until very recently I always felt like I didn’t have a story to tell. Who…
‘Women – together we will change the dynamic in tech’
I was inspired to start a career in technology when personal computers were in their infancy and the internet decades away. My childhood dream of becoming a scientist was shaped by…
It’s time to change the future of tech apprenticeships – and we need your help
In his latest exclusive column for Futurescot, Ross Tuffee, chair of the Skills Development Scotland (SDS) Digital Economy Skills Group, calls on tech employers to get involved in shaping the…
What AI difference a year makes
Amazingly, it’s been one year since the publication of Scotland’s AI Strategy. And what a year it has been. Demanding but rewarding, with good progress made and great foundations laid…
International Women’s Day: It’s time to harness power of women in technology
As we celebrate International Women’s Day, I hope to be part of a future where barriers that prevent women from competing on a level playing field in the work environment…