One quarter of adults in Glasgow are ready to switch broadband provider in the next 18 months, according to a new report.

The research is based on a survey of over 2,100 UK respondents carried out by Censuswide in November last year.

This comes as Zen Internet brings full fibre to Glasgow in a bid to transform the city’s digital capabilities.

The internet provider will deploy its broadband through telecommunications company CityFibre, which has invested £191 million into Glasgow infrastructure deployment as part of its nationwide Gigabit City Investment Programme.

According to Zen, with speeds of up to 900Mbps, its service has the capability to “unlock” the full potential of every smart device in the home and provides a solid platform for fully enabling smart home applications and Internet of Things (IoT) devices of the future.

Paul Stobart, chief executive of Zen, said: “The next few years will be absolutely pivotal for connectivity in the home. Deemed the gold rush decade, the 2020s will see implementation of full fibre across the nation.

“By 2030, everyone will have made the switch to full fibre. Today, though, people in Glasgow can get ahead of the curve by accessing Zen’s award-winning service delivered over CityFibre’s high quality infrastructure.”

Zen is a certified B Corporation, meaning it has been recognised by not-for-profit organisation B Lab for voluntarily meeting higher standards of transparency, accountability, and performance.

Stobart added: “As a B Corporation and with an ambition to become Net Zero, residents can choose Zen with confidence, knowing we are a provider that will always strive to do the right thing. We ensure that our responsibilities to society and the environment are embedded in our DNA.

“We want to inspire the residents of Glasgow to choose the right path when it comes to their internet connectivity, which will in turn unlock the power of sharing, learning, and communication.”

David Cannon, city manager for CityFibre in Glasgow, said: “It is a pleasure to welcome Zen onto our full fibre network in Glasgow as part of a growing list of ISPs.

“This provides consumers with increased choice when selecting broadband packages and I look forward to more and more people experiencing the benefits that our future-proof digital infrastructure has to offer.”

The service is available now to many homes, with Zen following the CityFibre rollout across the city over the coming months.