eCommerce analytics company invests in Scotland
UK eCommerce analytics company, E Fundamentals, is investing in a new development hub in Edinburgh, which will be the London-based technology company’s second office.
The move is creating 26 jobs and being supported by Regional Selective Assistance from Scottish Enterprise of £320,000 as part of the total investment of £2.5m.
Welcoming the announcement, Economy Secretary Keith Brown said: “This is another example of a leading technology company harnessing our highly educated and skilled workforce and demonstrates Scotland’s strength and expertise in developing these state-of-the-art technologies.”
E Fundamentals, A SaaS platform, helps brands increase their online revenues on retailers’ websites against a framework called The 8 Fundamentals. The company said that it helps brands grow their online market share by providing relevant and actionable insights about their products, whilst simultaneously upskilling sales and marketing teams in the eCommerce channel.
Chief executive John Maltman, who previously held senior positions at P&G, PepsiCo and Asda Walmart, said: “As a Scot, I know the potential that Edinburgh has to drive our company’s expansion into Europe.
“We’re looking to recruit the best of Scottish talent and set up a technical team who will work alongside the team in London. Both offices will work as one unit and play a critical role in developing our services for some of the largest manufacturers in the world.”
The first full version of the E Fundamentals’ service went live in May last year and secured a range of clients, Jacobs Douwe Egbert, Wilkinson Sword, General Mills and Nestlé Purina. The company’s board includes David Reeves, former chief executive of Sony EMEA, Rob Fraser, the former-CIO of Sainsburys and Tony Stratton, the chairman of CPM, Europe’s biggest field marketing company.
Scottish Enterprise and Scottish Development international worked closely with the company to help bring its investment to Scotland.
Commenting on the announcement, Neil Francis, interim managing director at SDI, said: “E Fundamentals decision to expand its operations here reflects the strong proposition Scotland offers to inward investors, including our exceptional skills base, strong links between industry and academia and an effective business ecosystem, particularly around the tech sector.
“We have a clear focus on winning the right kind of investment for Scotland and E Fundamentals is a fantastic example of this. We look forward to continuing to work with the company to help it fulfil its growth ambitions further still.”
The pandemic has taught me how to share more – and I feel a better leader for it
As a young professional starting out in the tech sector 30 years ago, I thrived on the fast pace,constant change and demanding workload. I lived in London, Singapore and Australia…
We need to shout about our successes. Liz Fletcher on celebrating women in biotech
Throughout my career in biotechnology and life sciences, I have seen many women leading ground-breaking research studies in their fields of expertise. Yet, and I include myself in this, we…
Getting the best out of patient data is key to unlocking future health benefits in Scotland
It is important that clinicians’ voices are heard in the consultation around Scotland’s new health and care data strategy, which closes this week (12 August). Busy GPs like myself are the trusted…
How motherhood helped me be a better leader
Consider this an open letter to anyone I have worked with before I became a mother and before I fully understood how being a parent is actually a prized asset…
‘We cannot achieve our goals without entrepreneurs’ – Kate Forbes on vision for new ‘tech scaler’ network
From the very start of my ministerial career, I have had responsibility for the Scottish tech sector – and I can still say what I have said from the start,…
Finding a role in cyber was ‘tough’ for Cheryl Torano. Now she’s determined to help other women join an under-represented industry
When I decided to upskill to change careers at the age of 30 and dive into the digital world, I knew I would be starting out at the bottom of…
Why innovation and marketing are the perfect partners to make changes that matter￼
With the rapid evolution of traditional marketing and the appearance of digital marketing, technology and innovation has become part of any marketer’s life without the need of working for a…
Transitioning to a four-day week – CEO’s vow to strike a healthier balance in the workplace
I came to Scotland nearly 20 years ago from Ireland, with no contacts but a lot of determination. While Ireland will always be my home, Scotland has given me amazing…