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One of Scotland’s fastest-growing IoT companies rebrands
R3-IoT has changed its name to Krucial as it launched its eponymously titled ultra reliable new smart product/Supplied
Business & Economy

One of Scotland’s fastest-growing IoT companies rebrands 

One of Scotland’s fastest-growing IoT companies – which offers businesses ‘no lag or blindspots’ on remote sensor and data connections – has undergone a rebrand.

Glasgow-headquartered R3-IoT will now be known as Krucial as it goes to market with its eponymous Krucial CONNECT product, which relies on satellite and cellular data transmission.

The company, founded in 2018 by Allan Cannon and co-founder and CEO Kevin Quillien, promises to connect smart devices anywhere on earth regardless of infrastructure or conditions.

Krucial CONNECT connects IoT devices, such as sensors, to automatically and securely transmit data from assets, infrastructure and buildings even from the most remote, hard-to-reach and off-grid sites. 

Automatic switching between satellite communications and cellular technology enables the seamless connection of enterprise systems to IoT devices, helping organisations to remotely manage risks, improve efficiencies and digitise operations across multiple sites and locations.

Allan Cannon, co-founder and CEO of Krucial, said: “Although business may be global, infrastructure is still not. Digital transformation can unlock significant savings and improve sustainability, but that’s completely dependent on resilient, reliable connectivity. Our work will be critical in ensuring decision-makers have access to their data anytime, anywhere, and the launch of our new brand represents how important that is for businesses and organizations. 

“As we take our next steps as Krucial, we’re confident of significant growth across international markets in the coming months which will act as the basis for further expansion, innovation and development.” 

As well as satellite and telecommunications providers, the product is aimed at organisations and sectors that require resilient connectivity to their data 24/7 – including utilities, rail, energy and emergency services – and those with operations in remote areas lacking in traditional communications infrastructure.

Krucial, which last year received seed funding of $4.3m and has almost doubled headcount in the last 12 months, has undergone a full rebranding from R3-IoT including name, logo and website. The change represents closer alignment to the company’s core offering, to provide critical access to data intelligence in any location or situation and ‘digitise where and when others cannot’.   

The announcement of the new brand and Krucial CONNECT is expected to build on successful trials and partnerships undertaken to date and the launch of its aquaculture-specific product in May of this year, Krucial Connected Seafarm. A new Connected Seafarm Trial Package specifically for the aquaculture industry has also been made commercially available.   

With such a product, the firm says that ‘non-stop environmental monitoring becomes a reality’, allowing all sensor data— from feed silos to doors— to connects to enterprise workflows.

The firm closed a £3.1million ($4.3m) seed investment round in July 2021 led by US-based VC  Space Capital, joined by the Scottish National Investment Bank. 

Other investors include the  University of Strathclyde, alongside North American-based Ryan Johnson, former CEO of BlackBridge, Nathan Kundtz, CEO of Rendered.ai, and Loren Padelford, former GM of Revenue at Shopify. Scottish Enterprise also became shareholders and continue to support the company. 

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