From computer generated influencers to AI-led fashion design; digital technology and social media have impacted every aspect of the fashion world, from concept design through to marketing and customer engagement.
There have never been more opportunities created for a broad variety of players to capitalise on the innovation offered through technology, said BIMA Scotland, and never has navigating the routes of successful product design and marketing been more complex.
Big brands utilise technology for personalisation on mass production while small players exploit economies of scale and media reach in this brave new world.
Scotland has a long and rich heritage in textiles but a young and innovative fashion industry. But what does the future hold?
Moderated by David Simpson, head of strategy at DigitalParade, BIMA’s Future of Fashion evening, in Glasgow on 14 March, brings together an exciting panel of speakers taking an in depth look at how the industry is being disrupted.
Where are the challenges and opportunities and what can we expect to see next? Speakers include:
Fiona Chautard, Fashion & Textile Industry Consultant, Trends Radar
Digital shifts in the global fashion market.
Sarah Jordan, Co Founder, Y.O.U. underwear
Changing the world one pair of pants at a time: using digital to launch an ethical fashion startup.
Alan Shaw, Manager, Centre for Advanced Textiles (CAT) at The Glasgow School of Art
Using digital technology to revive heritage design and create bespoke new innovations in textile.
Cally Russell, Founder and CEO, Mallzee
Data led decision making: How Mallzee is changing the shape of the fashion industry by using its unique platform and customer community to shape the buying and merchandising process.
