Big Data for Humans, a provider of customer insights automation to retail and travel businesses, has confirmed completion of a $2.25m Series A funding round, bringing the total it has raised to just under $6.5m. The news coincides with the release of version 2.0 of its Customer Graph, which it said “supercharges marketing teams’ ability to increase revenue across channels”.

Launched in 2014, the technology has changed the way businesses understand and sell to their customers, placing the power of marketing artificial intelligence in the hands of anyone at any level in the marketing group to “identify and execute cross-sell, up-sell and retention opportunities in one easy to use interface”.

The latest edition of Customer Graph includes direct connectors to a wide range of popular solutions like SalesForce, Emarsys and Facebook, so retail and travel marketers can increase personalisation revenue across any digital channel, in stores and with customer service teams.

It comes as Big Data for Humans confirmed completion of the Series A funding round led by AirAsia alongside Scottish Investment Bank, the investment arm of Scottish Enterprise, and EC1 Capital, aimed at accelerating growth in their core retail and travel markets across Europe and APAC. Clients already include Selfridges, Jelmoli, 7-Eleven, Tesco, AirAsia and the Melium Group.

“As a former retailer, and having spent the last few years working with some of the world’s top retail and travel companies, I’ve seen how a customer-centric strategy is critical to building competitive advantage and revenue,” said Chief executive Peter Ellen.

“Both retail and travel sectors are changing fast and having a unique perspective on who your customers are and what they want today, then being able to take fast action provides a massive competitive advantage.

“Before Big Data for Humans, this process was held up by slow, expensive and inaccurate IT driven projects where marketers lost momentum waiting for tech teams to deliver actionable insights.

“What I love about our software is that we’ve breached that. Whether it’s selling luxury watches, fast fashion, flights, meals or ice-cream, marketers around the world are seeing rapid success with a $ sign clearly nailed to their campaigns.

“That has helped us achieve a 100% renewal rate from clients this year and sign some of the world’s most exciting businesses.”